Are your subscription terms ready for the new rules?
Digital Markets, Competition and Consumers Act 2024, Part 4, Chapter 2 (expected January 2027)
When this applies
The DMCCA 2024 subscription contracts regime is now expected to come into force in January 2027, confirmed by a government announcement on 9 August 2026, timed for when consumers often take out new subscriptions for the year ahead. No exact day is set yet within that month. If you offer consumer subscriptions, you will need a simple cancellation mechanism, reminder notices before a trial or a 12 month or longer contract auto-renews, and a 14-day cooling-off period. Nothing is enforceable yet, so this is preparation rather than a live obligation.
When it does not apply
Subscription contract rules only apply to businesses offering recurring subscription products or services to consumers.
What is at stake
CMA enforcement. Requirements include exit mechanisms, reminder notices, and cooling-off periods.
What to do
Prepare now, review your subscription flows and ensure you have a simple cancellation mechanism, pre-renewal reminders, and a 14-day cooling-off period for new subscribers. Detail will follow in secondary legislation and CMA guidance.
Where to get this sorted
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Check your business →Reviewed: 2026-09-14 · Source: official guidance